With behaviour change theory as a guide, we’ve managed to cultivate a real sense of climate camaraderie at our flagship event, Shambala.
As standard there’s 0 tents left behind, really clean campsites, no disposables cups or bottles, and about 50% recycling rates (the same as Bristol – which would put Shambala in the top 20% of UK councils, if it was a town).
We’ve centre-staged sustainability in our production, operations and creativity – to really get our crew and guests on board. The best way to do this is to use positive descriptive norms: rather than talking about what behaviours to stop, we focus on what behaviours to implement and what we can all be doing more of.
All our green intentions and activities are shared online, on our festival website under Green Shambala. Showing our absolute prioritisation of environmental factors, alongside general festival information, ticketing and the line-up. We produce an honest and detailed Impact Report and have a longer-term ambitious Green Road Map to 2025. With these internal focuses, SMART (specific, measurable, ambitious, relevant, time-bound) targets lead the way.